Transforming Borboleta Beauty’s B2B Experience

Client

Borboleta Beauty

Lead UX Designer [Contractor]

My role

I worked directly with the client team as the lead UX designer. The team included:

UX designer (me)
UI designer
Project Manager
Lead developer

Teams involved

Borboleta Beauty, a leading eyelash retailer renowned for its premium lashes, adhesives, and beautician training, approached me to revamp their B2B platform. With a dedicated customer base enduring suboptimal experiences for years, Borboleta sought to reinvent its site, aiming to deliver a B2B experience that mirrored the seamless delight found in B2C interactions.

Project overview

The challenge

The primary goal was twofold: enhance B2B partnerships and inspire future lash artists. My task involved creating templates and components within the Shopify framework to optimize the B2B experience. Unlike typical projects, much of the strategic groundwork was laid out before my involvement, with the client providing a meticulously researched project plan, robust site taxonomy, and content outlines.

Understanding the landscape

To ensure alignment with Borboleta's vision, I immersed myself in the lash industry. As a consultant unfamiliar with the niche, I delved into comprehending products, business dynamics, and market trends. Analyzing Borboleta's content, studying competitors, and collaborating with partners equipped me with the language and insights necessary for a successful project.

Building a cohesive experience

Given the comprehensive groundwork, my focus shifted to accelerating the project. Armed with industry knowledge, company history, existing experiences, competitor evaluations, and customer feedback, I initiated the development of core templates and components.

Our design philosophy was to bridge B2B robustness with B2C delight.

Borboleta envisioned a robust B2B platform without compromising the simplicity and delight synonymous with B2C shopping experiences. The design strategy prioritized simplicity, intuitive flows, and the creation of a flexible system to meet diverse user needs seamlessly.